Privacy Policy
Last updated: September 5, 2024
This privacy policy describes how Naturebaby (the “site”, “we”, “us” or “our”) collects, uses, and discloses your personal information when you visit or use our services or make et purchases from nature-baby.com (the “site”) or otherwise communicate with us in connection with the website (collectively referred to as the “services”). In this privacy policy, “you” and “your” refer to you as a user of the services, whether you are a customer, a visitor to the website, or another person whose information we have collected in accordance with this privacy policy.
Please read this privacy policy carefully.
Changes to this privacy policy
We may update this privacy policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised privacy policy on the website, update the “Last updated” date, and take any other steps required by applicable law.
How we collect and use your personal information
In order to provide the services, we collect from a variety of different sources as described below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses described below, we may use information we collect about you to communicate with you, provide or improve the services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the services, our rights, and the rights of our users or others.
The personal information we collect
The types of personal information we collect about you depend on how you interact with our website and use our services. When we use the term “personal information,” we refer to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
The information we collect directly from you
Information that you send directly to us through our services may include:
- Contact information Including your name, address, phone number, and email.
- Order information Including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information Including your username, password, security question, and other information used for account security purposes.
- Customer support information Including the information you choose to include in your communication with us, such as when you send a message through the services.
Some features of the services may require you to provide us with certain information about yourself directly. You may choose not to provide this information, but doing so may prevent you from using or accessing those features.
The information we collect about your usage
We may also automatically collect certain information about your interaction with the services (“usage data”). To do this, we may use cookies, pixels, and similar technologies (“cookies”). Usage data may include information about how you access and use our website and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the services.
This information we obtain from third parties
Finally, we may obtain information about you from third parties, including from suppliers and service providers who may collect information on our behalf, such as:
- Companies that support our site and services, such as Shopify.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment to fulfill your orders and provide you with the products or services you have requested, in order to comply with our contract with you.
- When you visit our website, open or click on emails we send you, or interact with our services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies, such as pixels, web beacons, software development kits, third-party libraries, and cookies.
All information we receive from third parties will be processed in accordance with this privacy policy. See also the section below, Third-party websites and links.
How we use your personal information
- Delivery of products and services. We use your personal information to deliver the services to you in order to comply with our contract with you, including to process your payments, fulfill your orders, to send you notifications related to your account, purchase, return, exchange, or other transactions, to create, maintain, and otherwise manage your account, to arrange delivery, facilitate any returns and exchanges, and other features and functions related to your account. We may also enhance your shopping experience by allowing Shopify to match your account with other Shopify services you may choose to use. In this case, Shopify will process your information as stated in its privacy policy and consumer privacy policy.
- Marketing and advertising. We may use your personal information for marketing and campaign-related purposes, such as sending marketing, advertising, and campaign-related communications via email, SMS, or mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the services and advertising on our website and other websites. If you reside in the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, pursuant to Art. 6 (1) (f) GDPR.
- Security and fraud prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the services and register an account, you are responsible for maintaining the credentials for your account. We strongly recommend that you do not share your username, password, or other access information with others. If you believe your account has been compromised, please contact us immediately. If you reside in the EEA, the legal basis for these data processing activities is our legitimate interest in keeping our website safe for you and other customers pursuant to Art. 6 (1) (f) GDPR.
- Communication with you and improvement of the service. We use your personal information to provide you with customer support and improve our services. This is in our legitimate interests to be responsive to you, to provide effective services to you and maintain our business relationship with you in accordance with Art. 6 (1) (f) GDPR.
Cookies
Like many other websites, we use cookies on our website. If you want specific information about the cookies we use in connection with operating our store with Shopify, you can visit https://www.shopify.com/legal/cookies. We use cookies to enhance and improve our website and our services (including to remember your actions and preferences), to run analytics, and to better understand user interaction with the services (in our legitimate interest in managing, improving, and optimizing the services). We may also allow third parties and service providers to use cookies on our website to better tailor services, products, and advertising on our website and other websites.
Most browsers automatically accept cookies as a default setting, but you can choose to set your browser to remove or reject cookies through your browser settings. Keep in mind that removing or blocking cookies may negatively affect your user experience and may result in some services, including certain features and overall functionality, not working properly or no longer being available. Additionally, blocking cookies may not fully prevent the mechanisms we use to share information with third parties, such as our advertising partners.
This is how we share personal information
Under certain circumstances, we may share your personal information with third parties for purposes related to contract fulfillment, legitimate purposes, and other reasons in accordance with this privacy policy. Such circumstances may include:
- With suppliers or other third parties that perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, preparation, and shipping).
- With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
- When you direct, request us, or otherwise consent to our sharing of certain information with third parties, e.g., to send you products, or through your use of social media widgets or login integrations with your consent.
- With our affiliates or otherwise within our corporate group, within our legitimate interest in running a successful business.
- In connection with a business transaction, such as a merger or bankruptcy, to comply with all applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the services, our rights, and the rights of our users or others.
We share the following categories of personal information and sensitive personal information about users for the purposes outlined above in "This is how we collect and use your personal information" and "This is how we share personal information":
| Category | Categories of recipients |
|---|---|
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We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.
With your consent, we share personal information for the purpose of participating in advertising and marketing activities, as follows.
Third-Party Websites and Links
Our website may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy policies and other terms and conditions. We do not guarantee and are not responsible for the data protection or security of such websites, including the accuracy, completeness, or reliability of information found on these websites. Information you provide on public or semi-public locations, including information you share on third-party social networking platforms, may also be viewed by other users of the services and/or users of those third-party platforms without limitations regarding their use by us or a third party. Our inclusion of such links does not itself imply any endorsement of the content on such platforms or of their owners or operators, except as stated on the services.
Children's Data
The services are not intended to be used by children, and we do not knowingly collect any personal information from children. If you are a parent or guardian of et child who has provided us with their personal information, you can contact us using the contact details below to request that it be deleted.
As of the effective date of this privacy policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined under applicable law) personal information about individuals under the age of 16.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “complete security.” Additionally, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to transmit sensitive or confidential information to us.
The length of time we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your Rights
Depending on where you live, you may have some or all of the rights listed below with respect to your personal information. However, these rights are not absolute; they may only apply in certain circumstances, and in some cases, we may deny your request as permitted by law.
- Right to Access: You may have the right to request access to personal information we hold about you, including details regarding the ways we use and share your information.
- Right to Deletion: You may have the right to request that we delete personal information we hold about you.
- Right to rectification: You may have the right to request that we correct inaccurate personal information we hold about you.
- Right to data portability: You may have the right to receive a copy of the personal information we have about you, and to request that we transfer it to a third party under certain circumstances and with certain exceptions.
- Right to opt-out of sales or sharing or targeted advertising: You may have the right to instruct us not to “sell” or “share” your personal information or to opt-out of the processing of your personal information for purposes considered to be “targeted advertising,” as defined in applicable data protection law. Please note that if you visit our website with the opt-out signal from Global Privacy Control enabled, depending on where you are located, we will automatically treat this as a request to opt-out of “sales” or “sharing” of information for the device and browser you use to visit the website.
- Restriction of processing: You may have the right to ask us to stop or limit our processing of personal information.
- Withdrawal of consent: When we rely on consent to process your personal information, you may have the right to withdraw that consent.
- Appeal: You may have the right to appeal our decision if we refuse to process your request. You can do this by responding directly to our denial.
- Managing communication preferences: We may send you campaign-related emails, and you can opt-out of receiving these at any time by using the unsubscribe feature provided in our emails to you. If you opt-out, we may still send you non-campaign-related emails, such as emails about your account or orders you have made.
You can exercise any of these rights where indicated on our website or by contacting us using the contact details below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before we can provide et a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to submit requests on your behalf in order to exercise your rights. Before we accept such a request from an agent, we require the agent to provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond promptly to your request as required by applicable law.
Complaints
If you have complaints about how we handle your personal information, please contact us using the contact details below. If you are not satisfied with our response to your complaint, you may, depending on where you live, have the right to appeal our decision by contacting us using the contact details provided below, or by submitting your complaint to your local data protection authority. You can view a list of responsible supervisory authorities for data protection in the EEA here.
International users
Please note that we may transfer, store, and process your personal information outside of the country you reside in. Your personal information is also processed by staff and third-party service providers and partners in these countries.
If we transfer your personal information outside of Europe, we will utilize recognized transfer mechanisms, e.g. the European Commission's standard contractual clauses or equivalent contracts issued by the relevant competent authority in the UK, as applicable, unless the data transfer is to et country that has been assessed to provide et an adequate level of protection.
Contact
If you have questions about our personal data protection practices or this policy, or if you would like to exercise any of the rights available to you, please call or email us at mads@Mamma-shop.com or contact us at Sivlandvænget 3, Odense S, 5260, DK.
For the purposes of applicable data protection laws, and unless otherwise expressly stated, we are the data controller for your personal information.
